Funko x MINDstyle Strategic Alliance Begins With Pop! Asia
Funko and MiNDstyle have announced a strategic alliance covering Greater China and Southeast Asia. The collaboration will bring together FUNKO’s tremendous success with the Pop! Vinyl line, which has sold over 17 million figures in four years, and MINDstyle’s vast experience as a creative agency working with premiere entertainment properties. The brand new Pop! Asia line of designer toys is a part of the two brands’ efforts to offer collectibles and products in rapidly growing and lucrative markets.
Pop! Asia will debut an Aloha Plate 4-figure set, celebrating the Aloha Plate food truck, winners of Season 4 of Food Network’s The Great Food Truck Race. The Aloha Plate toys will be available at MINDstyle’s booth [#4845] and the Aloha Plate crew will be signing at the booth on Friday (7.25) at 12 PM. A second edition of the Aloha Plate figures will drop in September.