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Jul 25, 2014

Travie McCoy x MINDstyle -- IKARU$ Debuts at SDCC


Hip-hop / pop star Travie McCoy will be at San Diego Comic-Con on Friday and Saturday to release and sign his new Ikaru$ art toy produced by MINDstyle.  While he’s likely best known for the hit song ‘I Wanna Be a Billionaire’ with Bruno Mars, McCoy originally focused on art, attending art school, working as a tattoo artist and  later a full-time painter prior to his breakout with Gym Class Heroes.

The new toy reinterprets Icarus from Greek mythology, who perished as a result of flying too near to the sun, thus melting his wings,  as a modern tale of unlimited aspiration.   The 10” figure features the character’s iconic wings, wide eyes and a trendy backpack.   Limited to 500 pieces, the debut edition will be available for $80 from the MINDstyle booth [#4845] where Travie will be signing on Friday at 2 PM and Saturday at 1 PM


Posted by Jack @ 09:48 AM in SDCC 2014 | Permalink  | Comments (0) |


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